As a Visionary Leader, I Transform Ideas into Successful Market Solutions
I am a proven leader with a track record of successfully managing teams and exceeding expectations. My strategic mindset and creative abilities make me an outstanding problem-solver adept at transformational change. I bring vision and an entrepreneurial management style that drives exceptional processes, collaboration and outcomes.
My varied work history has enabled me to leverage my critical thinking skills to accelerate growth, boost revenue and add breadth and depth to organizations across industries. My high level of emotional intelligence makes me a natural leader who inspires and respects all employees.
Most fulfilling roles
And yes, there’s a trend. Launching new products, programs and events will always rank as favorites for me.
Brand Development
- ZEN SWADDLE
- Infant Sleep Sack
Playing an instrumental role in the launch of the first-to-market weighted infant sleep sack was an interesting opportunity because I’m a fashion girlie not a juvenile products expert. But ultimately my apparel experience and relationships translated into successful brand development, marketing and go-to-market strategies. The company has sold over 2.5 million units sold at stores like Target and Bed, Bath & Beyond, independent boutiques as well as the brand’s own e-commerce site.
Curriculum Development
- Teen Vogue x Parsons
- On-demand fashion educational series
As a founding professor in the first masterclass-style Fashion Industry Fundamentals educational video series, I helped Parsons School of Design and Teen Vogue develop a recurring revenue model. I expanded on the curriculum from my classroom lessons to develop my scripts for on-camera fashion business instruction, including building a collection, analyzing the market, pitching a brand and getting started in fashion media.
Events Operations
- LA3C
- 2-day, 2-stage music festival
Serving as the chief operations officer for the inaugural LA3C 2-day music festival for Penske Media allowed me to supercharge my events experience. To pull off the outdoor festival, I managed a multimillion-dollar budget, multiple interconnected timelines, a variety of contractors and production teams, as well as external stakeholders, including Los Angeles city officials. LA3C drew 20,000 attendees and was headlined by Maluma, Lil Baby, Snoop Dogg and Seventeen.
Business Development
- Sourcing Journal
- Fashion business publication
As publisher, I scaled a media startup to acquisition and completely changed the caliber of the business. In this role, I sharpened the objectives and tactics of the sales team, maintained a pipeline of prospective clients and crafted bespoke pitches, created efficiencies that improved bottom-line performance, added revenue-generating products and built a creative services department to support the deliverables.
Connect with Me on LinkedIn
Visit my LinkedIn to learn more about my work and how we can collaborate!
Kind Words from Collaborators
Hear What Others Say About Working Together
Hatch led the LA3C music festival with Maluma, Snoop Dogg, and Seventeen. As COO, Caletha managed all production aspects, demonstrating exceptional multitasking, decisiveness, and leadership. Her skills and commitment were crucial to the event's success.
—Carter Reese, Co-Founder & President at Hatch.im
Caletha was instrumental during a challenging time, flawlessly planning our first virtual event amid the COVID-19 pandemic. Her intelligence, resourcefulness, and creativity were invaluable. I highly recommend her for any role that values innovation and a strong work ethic.
—Leah Lehman, Founder at Lehman Live
At NYCEDC, we create programs to boost key industries and partner with organizations to manage them. I oversaw Caletha’s work on three programs, where she was essential to their success. My boss and I often say we wish she could run all our programs. She manages projects smoothly under pressure, offers creative solutions, communicates clearly, and leads teams effectively.
—Meghana Gandhi, Assistant Director at NYCEDC
Get in Touch
Whether you’re a brand, educational institution, event organizer, or media outlet, I would love to connect with you. Please get in touch!