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Posts Tagged sales

Kids Wear Sales Reps Rap On Boosting Spring Sales

This article originally appeared in my newsletter (which you can sign up for here). Wanna know what’s happening in the industry? Ask a rep. They’re literally in the middle of it all. Read on to find out what they have to say about spring sales, upcoming trends, […]

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Find the fun; Find the inspiration

Upon hearing what you do for a living, has anyone ever said to you, “Oh, that sounds like fun”? Yeah, me too, and it’s actually a little pet peeve of mine. Not because I don’t find the children’s wear industry fun but it’s also a lot of […]

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Time to realize it’s not all about you

Tis the season for love, but I’m not that into “like.” Coming from a journalism background, I’m kind of a word person, but that’s one word I purposely try not to use when talking to clients. First, their lines are not about me, so who cares what […]

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How’s Your Follow-Through?

This article originally appeared in my newsletter (which you can sign up for here). These columns are usually the place where I reveal some obscure fact about myself in order to draw parallels between life and business. And this time will be no different, so here we […]

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Running the Good Race

The sales season is hectic and labor intensive but don’t get so bogged down with your to-list that you lose sight of the key ways you can boost your sales, as outlined in my latest Baby & Children’s Product News article with the Christine McCarthy of the […]

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Trade show prep starts here

Think you’re ready for your next trade show? Before you go, consider the following trade show prep tips as seen in my latest Baby & Children’s Product News article with the Christine McCarthy of the Children’s Apparel Consulting Group: Prep for your trip Preparation is key to […]

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Sales is about: Location, location, location

We already know the adage is true of real estate, but as it turns out, wholesale sales is about location as well. Sometimes we put too much emphasis on numbers, especially when it comes to sales (and buying, but that’s another blog topic). While the number of […]

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Making It In Children’s Wear

Whether they’re starting from school, switching careers or have been in the children’s wear industry for years, everyone is always wondering what it takes to succeed in this industry. Together with Francesca Sammaritano, Assistant Professor (specialized in children’s wear), I hosted a panel at Parsons The New […]

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Take a Note From The Cronut And Create Buzz For Your Product

Ever noticed a trend and wondered how it became a “thing”? While consumers sometimes spontaneously coalesce around a product or an idea, more than likely the seemingly spontaneous new obsession was actually carefully engineered by some clever marketer. If you’ve ever seen an ad and thought, “I […]

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Is Your Sales Approach a Turn On or a Turn Off?

I recently stopped in a local store to stock up on vitamins. As soon as I stepped foot inside the door, the sales girl started offering suggestions on what to take with what. I know it’s her job to upsell but it was a bit much. (Not […]

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