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Posts Tagged retail

Kids Wear Sales Reps Rap On Boosting Spring Sales

This article originally appeared in my newsletter (which you can sign up for here). Wanna know what’s happening in the industry? Ask a rep. They’re literally in the middle of it all. Read on to find out what they have to say about spring sales, upcoming trends, […]

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Time to realize it’s not all about you

Tis the season for love, but I’m not that into “like.” Coming from a journalism background, I’m kind of a word person, but that’s one word I purposely try not to use when talking to clients. First, their lines are not about me, so who cares what […]

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Bite-Size Biz Tips from a Food Truck

If you know me, you know I’m a geek when it comes to retail—and an absolute glutton when it comes to food. So when my cousin, Barbara, and her husband Curtis launched a food truck in Columbus, Ohio, I was consumed with the idea of hopping aboard. […]

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Sales is about: Location, location, location

We already know the adage is true of real estate, but as it turns out, wholesale sales is about location as well. Sometimes we put too much emphasis on numbers, especially when it comes to sales (and buying, but that’s another blog topic). While the number of […]

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Learning Your Role in Boosting Reorders

Congratulations your product is in stores. Now the real work begins. Though selling into stores is definitely an accomplishment, the real goal is securing the reorder because retailers will only come back if your products performed well. Often it seems brands forget this simple fact. And it’s […]

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Loyal Customers Are Engaged Customers

When you started your business you probably had daydreams about getting your line into stores, where people would see it, love it and buy it. In these dreams though you probably didn’t also envision the tons of other well designed, well made products on the market hanging […]

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How Social Are You? Why Embracing Social Media Is Important

These days it definitely doesn’t pay to be anti social. Marketers who are embracing social media as a part of their overall plan are faring better than those who’ve chosen to sit it out. The biggest reason is social media makes shopping social. It brings the things […]

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Could Your Business Use A Little Retail Therapy?

Sometimes the best things you can do for your business are the simplest. In Need a Sales Barometer? Check the Retail Climate, my latest article for The Giggle Guide, I make one suggestion that could add up to big rewards for your brand: give your business a […]

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Toys Are Us: The State of the Toy Industry

Toys Are Us: The State of the Toy Industry Thinking about getting into the toy biz? It’s not all fun and games, especially in the iPad era when most kids are content with the entertainment on their screens. In my latest article for Gift Shop magazine, Playing […]

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It’s (Brand) Story Time. What Do You Have to Say For Your Products?

I hate to gamble. As I always say, I can’t separate the amount of time it took me to earn my money from the swiftness with which it disappears into a black hole at a casino. Take slot machines, for instance. They’re the world’s worst vending machines. […]

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