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Posts Tagged marketing

Bite-Size Biz Tips from a Food Truck

If you know me, you know I’m a geek when it comes to retail—and an absolute glutton when it comes to food. So when my cousin, Barbara, and her husband Curtis launched a food truck in Columbus, Ohio, I was consumed with the idea of hopping aboard. […]

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Perception: Is Brand Dysmorphia Holding Your Company Back?

I have a new pastime: coining phrases. Whenever a clever (or clever to me!) saying pops into my head, I share it with friends, impressing upon them that they heard it here first. I recently shared one of these “gems” on Twitter. If you follow me there, […]

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Trade show prep starts here

Think you’re ready for your next trade show? Before you go, consider the following trade show prep tips as seen in my latest Baby & Children’s Product News article with the Christine McCarthy of the Children’s Apparel Consulting Group: Prep for your trip Preparation is key to […]

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Take a Note From The Cronut And Create Buzz For Your Product

Ever noticed a trend and wondered how it became a “thing”? While consumers sometimes spontaneously coalesce around a product or an idea, more than likely the seemingly spontaneous new obsession was actually carefully engineered by some clever marketer. If you’ve ever seen an ad and thought, “I […]

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The ABCs of Effective Advertising

As a former magazine publisher, I know most entrepreneurs are wary when it comes to advertising. Generally speaking, they don’t know how it works or if it works. And therefore they can find it difficult to justify the expenditure. But done right, advertising is an investment. In […]

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Learning Your Role in Boosting Reorders

Congratulations your product is in stores. Now the real work begins. Though selling into stores is definitely an accomplishment, the real goal is securing the reorder because retailers will only come back if your products performed well. Often it seems brands forget this simple fact. And it’s […]

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Loyal Customers Are Engaged Customers

When you started your business you probably had daydreams about getting your line into stores, where people would see it, love it and buy it. In these dreams though you probably didn’t also envision the tons of other well designed, well made products on the market hanging […]

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How Social Are You? Why Embracing Social Media Is Important

These days it definitely doesn’t pay to be anti social. Marketers who are embracing social media as a part of their overall plan are faring better than those who’ve chosen to sit it out. The biggest reason is social media makes shopping social. It brings the things […]

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Brand Advocates & Word-of-Mouth Marketing

Ok, so for my latest article for The Giggle Guide, I’m definitely showing my age. Sigh. With references to that old Faberge Organics shampoo and Afterschool Specials, the article Spreading the Gospel of Your Brand through Brand Advocates is basically a time capsule for the 80s. And the […]

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