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client_rayilServices: merchandising support, positioning and trade press

Project: Positioned a children’s wear collection with a strong Indian aesthetic so that it maintains its ethnic vibe but appeals to a Western audience. Advised on branding, silhouette choices, the pieces each grouping is comprised of, and helped the brand create a “better” and “best” price range. Introduced the line to the trade press.

See Rayil in Baby & Children’s Product News and Earnshaw’s.

Visit Rayil.

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