Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry. She was editor in chief of Earnshaw’s magazine, the leading children’s trade publication, for more than five years. As a consultant, she works closely with new launches and established companies to help them launch, reposition and promote their brands. Caletha continues her commitment to aiding emerging design talent through her role as part-time faculty at Parsons The New School for Design.

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Apparel & Accessories Consulting

  • Feasibility consultations
    —helping designers determine how to develop their ideas into a workable business model
  • Branding
    —assisting companies develop and articulate their niche within the market
  • Business plan assistance
    —providing research and writing services
  • Industry matchmaking
    —connecting companies with children’s wear professionals
  • Industry and competitive analysis
    —determining how brands can better capitalize on the  opportunities in the market
  • Merchandising/line reviews
    —assisting designers with putting together appealing, marketable collections
  • Marketing collateral development
    —defining a voice and developing content that appeals to the trade and consumers

Freelance Writing

  • Journalism
    —researching and writing feature-length stories as well as shorter blog posts pertaining to fashion and business
  • Copywriting/product descriptions
    —crafting lively, engaging product descriptions and web copy for B2B and e-commerce sites
  • Website copy/brand identity
    —writing bios, backgrounders and about us copy that expresses what the brand and principals are all about
  • Social media feeds
    —planning, managing and executing Facebook and Twitter campaigns designed to boost visibility, create repeat impressions, and engage and entertain fans and followers
  • Newsletters
    —planning, laying out and writing B2B and consumer e-newsletters that bring brands to life
  • Advertising and advertorial copy
    —writing compelling advertising and advertorial content that differentiates brands 

Public Relations

  • Press kit preparation
    —writing press releases and supporting marketing collateral that express brand identity

For samples of my work, view my portfolio. To contact me, email caletha_style@ymail.com.